Many of us are writing blog posts for our web and here are some tips for making it extra sharp.
Target group
Most blog posts are written for professionals and technical experts. Even so remember that there are some that are juniors or new to the subject that you are blogging about. Keep the language simple and explain technical terms.
Writing for the web
Incorporate these recommendations when structuring your text:
- The most important takeaway, result or finding should be at the top of the page (in the intro)
- Keep sentences short
- Divide text into many paragraphs and write descriptive subheadings
- Use Headings and other semantic tags
- Structure text in bullets and number lists
- Always write alt texts for images
- Add images and different blocks i.e. quotes, fact boxes or other highlighted information to make the post more appealing