Checklist for publishing on the web

When you have an approved blog post, news article, product page or other text make a draft on production. When doing so make sure you go through these steps in order to not forget anything. 

1. Create a draft on production
   1. Make sure that you are on the correct language version. Swedish is default so if you have written the text in English then switch to the English language version.
   2. 

1. Add ALT text to your images explaining what is shown.
2. Include teaser text and image if different to the main content.
3. Add meta title and description which should be a summary of the page.
   1. Meta titles should be around 60 characters
   2. Meta descriptions should be around 160 characters
   3. 
   4. Tip! Use Pineberry's SEO tool if you find this challenging https://www.pineberry.com/titel-meta-optimeraren/ 
4. Add blocks with related information, contact details or other CTAs so that your page is not a dead end. Link to pages that are relevant or related.
5. Ask a colleague to spell check your page.
6. If writing in English use lower case letters in headings (eg This is a heading)
7. Ask Linus or other person in management for approval.
8. Inform the product owner Annika. She will publish the page
9. You are all done. Great job!

There are a few more steps that will be taken care of by Annika or web editors. This involves translating the page and sharing in social media. These bullets are for them.

1. Create a translation using AI Assistant or Optimizely's translation plug-in.
   1.  
   2. If using Optimizely make sure that the page heading and URL has been translated correctly and the å, ä, ö is not replaced by numbers. URLs should always be in lowercase. 
   3. 
   4. Proofread the text before publishing. This is important because the tools are not very good at Swedish in particular.
2. When the page is live check that links are not broken. 
3. Share the post on LinkedIn.