Blog posts from 2025

At Opticon, Optimizely unveiled new capabilities in Opal, its new marketing AI platform, alongside upgrades in experimentation, analytics, and asset management—signalling a push to expand impact beyond the web into broader marketing.

At Optimizely’s Stockholm roadshow, one thing stood out: AI is changing more than search and content — it’s transforming how brands build trust, relevance, and emotional connection.

Learn how the European Accessibility Act 2025 will impact digital services across the EU. Discover what your organization needs to know to stay compliant and inclusive.

In this blog post, we explore ways to improve the built-in validator functionality when working with asynchronous methods. We'll look at how to avoid common pitfalls like deadlocks and thread blocking by building an async-friendly validation approach with proper timeout and cancellation support.

In a rapidly evolving business environment, staying informed of industry changes is crucial.

Long words often cause problems on the web, especially in headlines where they risk extending beyond the screen. With an invisible soft hyphen, you can control where the word is allowed to break, without anything showing under normal circumstances.

Enhance your editors user experience by adding custom flag thumbnails to the Optimizely CMS Language gadget.

Whether it's building a new website, implementing a marketing automation system, or getting to grips with AI, companies often view these as "projects." The appeal is clear: resources are allocated, timelines are set, and a tangible result is expected. However, this approach is often a significant misstep. Forward-leaning companies have learned that a "product" mindset is far superior. This article will explain the difference, why a product approach is more effective, and how it has transformed our business operations.

In recent years AI has swept in like a revolution, promising UX gold and efficiency gains, leading many to ask whether UX designers will be replaced and passed to history. The answer is a little more complex than a simple yes or no, and perhaps also more hopeful.

When creating a Scheduled job you have the option to make the job stoppable, but what does it really stop?

Too many editors with admin rights? Let's explore how to split the admin roles in Optimizely CMS for better control and security of the administrative interface.

Some hacks to get the media file icons a little bit more editor-friendly.